Maxy, the founder of the Lookmai Project, is a passionate figure in the fields of fashion, entrepreneurship, and activism. Her profound impact within the project stems from her role as a creative director for Unix Wear, a prominent Thai fashion brand celebrated for its commitment to gender diversity. Maxy's influence extends to the realms of beauty pageants, where she contributes to platforms like Miss Universe Thailand and Miss Thailand.

As a transgender woman, Maxy stands as a trailblazer in Thailand's fashion and entertainment industry, using her platform to advocate inclusivity and diversity through the arts and media. She recognizes the transformative potential of storytelling and art in breaking down stereotypes and fostering empathy.

In Maxy's own words, the Lookmai Project serves as a "Clickbate," a strategic approach to draw attention and engagement while subtly challenging misconceptions. Her belief in the power of artistic expression, whether through captivating short films or symbolic representations like lace, underscores the project's commitment to delivering its message in a profound and impactful manner.